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Category: Blog

How to Write a Business Plan

January is a convenient time to officially start your business for bookkeeping and tax considerations, but before you get too ahead of yourself you’ll want to make sure you have a solid business plan. Writing a business plan can feel daunting and overwhelming, but the SBDC is here to provide you with resources and support to help you through the process step by step.

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Developing Your Marketing Plan – Part 2

How will you generate interest, leads, and communicate with potential and existing customers? How will you start conversations with customers: potential and existing? How will you retain customer through marketing communications?

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Developing Your Marketing Plan – Part One

Your USP can be an effective tool that helps you focus your marketing goals and verifies that every part of your marketing materials successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable.

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The Easiest Way To Create Content

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

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How to Edit a Promotional Video for Your Small Business

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

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Covid and the Five C’s of Leadership

This is a multi-day exercise. It’s worth it! I recommend a minimum of a two-day session, with a few hours on each day. If your business is time strapped, maybe you’ll have to do it before or after business hours, but I cannot stress enough how important it is to set aside some time over two days. You’ll need to take some time to reflect on the first day’s decisions before you finalize them.

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You ARE an Entrepreneur

In October 2001, the Public Entity Risk Institute published a thorough study of how natural disasters affect small businesses. The study was conducted by University of Wisconsin-Green Bay researchers Daniel J. Alesch, James N. Holly, Elliott Mittler, and Robert Nagy and titled, quite straightforwardly, Organizations at Risk: What Happens When Small Businesses and Not-for-Profits Encounter Natural Disasters.

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New Year Strategic Plan Review

This is a multi-day exercise. It’s worth it! I recommend a minimum of a two-day session, with a few hours on each day. If your business is time strapped, maybe you’ll have to do it before or after business hours, but I cannot stress enough how important it is to set aside some time over two days. You’ll need to take some time to reflect on the first day’s decisions before you finalize them.

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Transitioning Into 2021

I believe that a big part of 2021 is going to be focused on transitions. Specifically, how we – as employees, employers and concerned individuals – transition from where we are right now to the new normal – however it may look. And how do we help the companies we work for, and consult to, do that?

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The Colorado Small Business Development Center Network (SBDC) is funded through a cooperative agreement with the U.S. Small Business Administration (SBA). The SBDC Network is a partnership between the State of Colorado, Colorado Office of Economic Development and International Trade, the Small Business Administration (SBA), Colorado’s institutions of higher education, local economic development organizations and local chambers of commerce. 

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