Category: Blog

Best Practices when Collecting Customer Data

Chances are that as a business owner, you are collecting some kind of information about your customers. Maybe it is their payment information when they make purchases on your website, maybe it is their address to deliver your product to, or maybe it is just their email address to add to your newsletter. Whatever it may be, as a business owner you need to be aware of the laws surrounding data collection and how they impact your business. What are the best practices to keep your business safe? Keep reading for information from Samantha Peaslee’s recent webinar session, Dealing with Data.

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Create A Workplace Wellness Strategy

Workplace health and wellness can seem almost like buzz terms at this point, but rest assured, they matter tremendously. Rather than simply looking for the highest pay or best career opportunities, job candidates today are seeking workplaces that value their well-being. And at the same time, a true focus on employee wellness will help to define a company’s reputation today.

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How Small Businesses Utilize Google’s Marketing Tools

Most of us use Google every day to find answers to questions, get directions, read reviews, and look for products. But are you taking advantage of all the tools available to your business? In our ever-increasing digital world, it is important for your business to have an online presence and Google has created a platform to help you easily use their various tools to increase your business’s visibility.

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How to Access Capital

It seems like you have all the makings for a great business: ingenuity, passion, strategy, determination… but do you have the money to make it all happen? Funding a start-up business is the biggest barrier to entry and can feel completely overwhelming. Don’t throw in the towel just yet though. Karen Patel, lead SBDC financial consultant has some great advice for you about what your capital resources are and the good news is you have options!

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10 consejos para responder a reseñas negativas online

Es un viernes por la noche, ya has salido de trabajar, estás cansado y tienes hambre. También estás cansado de que, casi siempre, comes en los mismos sitios. Entonces, tomas tu celular y buscas en Google “restaurantes mexicanos cerca de mí”. Echas un vistazo a los primeros 3-5 resultados y luego vas a las “Reseñas” o Reviews para ver qué es lo que está diciendo la gente de ese lugar. Luego, vas al sitio web para ver el menú u otra información adicional.

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Let’s Talk Hiring

The Great Resignation, The Great Reassessment, The Great Reshuffle, there are many names for the unique movement in the labor market right now. Whatever you want to call it, it is safe to say it is presenting serious challenges to employers and especially small business owners who depend on their employees to keep operations afloat. Courtney Berg, HR consultant with the SBDC and owner of Courtside Consulting, recently presented a webinar session on helpful trends in the world of hiring.
Employees resigning can leave business owners feeling powerless and defeated. While you cannot control an employee’s decision to leave, it is important to remember what aspects are still within your control. Courtney’s presentation focuses on maintaining that mindset. Improving the aspects of your business that you do have control over will not only provide the best experience possible for your current employees, but will also foster a welcoming and enticing environment for new employees. Read on for Courtney’s top tips on creating a healthy work environment in this new era of workforce.

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How to Write a Business Plan

January is a convenient time to officially start your business for bookkeeping and tax considerations, but before you get too ahead of yourself you’ll want to make sure you have a solid business plan. Writing a business plan can feel daunting and overwhelming, but the SBDC is here to provide you with resources and support to help you through the process step by step.

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Developing Your Marketing Plan – Part 2

How will you generate interest, leads, and communicate with potential and existing customers? How will you start conversations with customers: potential and existing? How will you retain customer through marketing communications?

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Developing Your Marketing Plan – Part One

Your USP can be an effective tool that helps you focus your marketing goals and verifies that every part of your marketing materials successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable.

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