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Category: Marketing

How Small Businesses Utilize Google’s Marketing Tools

Most of us use Google every day to find answers to questions, get directions, read reviews, and look for products. But are you taking advantage of all the tools available to your business? In our ever-increasing digital world, it is important for your business to have an online presence and Google has created a platform to help you easily use their various tools to increase your business’s visibility.

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10 consejos para responder a reseñas negativas online

Es un viernes por la noche, ya has salido de trabajar, estás cansado y tienes hambre. También estás cansado de que, casi siempre, comes en los mismos sitios. Entonces, tomas tu celular y buscas en Google “restaurantes mexicanos cerca de mí”. Echas un vistazo a los primeros 3-5 resultados y luego vas a las “Reseñas” o Reviews para ver qué es lo que está diciendo la gente de ese lugar. Luego, vas al sitio web para ver el menú u otra información adicional.

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Developing Your Marketing Plan – Part 2

How will you generate interest, leads, and communicate with potential and existing customers? How will you start conversations with customers: potential and existing? How will you retain customer through marketing communications?

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Developing Your Marketing Plan – Part One

Your USP can be an effective tool that helps you focus your marketing goals and verifies that every part of your marketing materials successfully sets you apart from the competition. Your USP can also be an important part of your branding that makes your business memorable.

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The Easiest Way To Create Content

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

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How to Edit a Promotional Video for Your Small Business

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

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