Marketing Essentials 101: Getting Started

Are you ready to take your marketing efforts to the next level and drive real results for your business?

Join us for an exclusive webinar with John Shields, founder of Marketing Matters LLC and a general advisor for the North Metro SBDC, where you’ll learn actionable marketing strategies that align your goals, strategies, and tactics for measurable success. This session will provide you with the tools to attract the right customers, create engaging campaigns, and convert prospects into loyal clients.

What You’ll Learn:

• Understand the Customer Journey: Discover how customers move through the buying process and how to influence their decisions.
• Maximize the Marketing Toolbox: Learn how to effectively use paid, earned, and owned media channels.
• Goals vs. Objectives: Differentiate between business aspirations and measurable objectives to create a clear path to success.
• Strategies vs. Tactics: Align your marketing activities with strategies that deliver results.
• Optimizing Campaigns: Explore real-world examples of integrated marketing campaigns tailored to your business’s market share and product complexity.

Why Attend?

• Expert Insights: Learn from marketing expert John Shields, who brings years of experience as the founder of Marketing Matters LLC and a trusted advisor for the North Metro SBDC.
• Actionable Strategies: Walk away with a clear understanding of how to plan and execute campaigns that work.
• Exclusive Session: This webinar will not be recorded to protect the presenter’s intellectual property, so don’t miss out!

Elevate your marketing game and drive real results for your business.

Register now to join this live webinar and start transforming your marketing strategy today!