Sales vs. Marketing: The Costs of Acquiring Customers

Many business owners misunderstand the differences between sales and marketing. Recognizing the distinctions between these two responsibilities, and learning to become effective at both, is important to small business success. In this webinar, SBDC consultants Adrian Hovey and Megan Bortner will explain the key differences between sales and marketing and help you define a strategy for each of these essential small business activities.