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Are you ready to take your marketing efforts to the next level and drive real results for your business?

Join us for an exclusive webinar with John Shields, founder of Marketing Matters LLC and a general advisor for the North Metro SBDC, where you’ll learn actionable marketing strategies that align your goals, strategies, and tactics for measurable success. This session will provide you with the tools to attract the right customers, create engaging campaigns, and convert prospects into loyal clients.

What You’ll Learn:

• Understand the Customer Journey: Discover how customers move through the buying process and how to influence their decisions.
• Maximize the Marketing Toolbox: Learn how to effectively use paid, earned, and owned media channels.
• Goals vs. Objectives: Differentiate between business aspirations and measurable objectives to create a clear path to success.
• Strategies vs. Tactics: Align your marketing activities with strategies that deliver results.
• Optimizing Campaigns: Explore real-world examples of integrated marketing campaigns tailored to your business’s market share and product complexity.

Why Attend?

• Expert Insights: Learn from marketing expert John Shields, who brings years of experience as the founder of Marketing Matters LLC and a trusted advisor for the North Metro SBDC.
• Actionable Strategies: Walk away with a clear understanding of how to plan and execute campaigns that work.
• Exclusive Session: This webinar will not be recorded to protect the presenter’s intellectual property, so don’t miss out!

Elevate your marketing game and drive real results for your business.

Register now to join this live webinar and start transforming your marketing strategy today!

Thinking about starting your own business or improving your startup plan?

Join our Startup Orientation workshop either in person or virtually with Jesse Esparza, SBDC Certified Advisor at North Metro Small Business Development Center. This session will equip you with crucial knowledge to build a solid business foundation and navigate the legal and operational requirements in Colorado.

What You’ll Learn:

• Choosing the Right Legal Structure: Simplified guidance on business entities like sole proprietorships, LLCs, and corporations.
• Registering Your Business: Step-by-step tips for registering with the Colorado Secretary of State, IRS, and local offices.
• Tax Essentials: Key information on federal, state, and local tax obligations.
• Licensing and Insurance: Important insights on required licenses and types of insurance to protect your business.
• Branding and Marketing Basics: How to establish your brand and reach your target market effectively.
• Business Planning: Critical elements of a business plan to guide your growth and secure resources.

Why Attend?

• Expert Guidance: Get direct insights from Jesse Esparza, an experienced counselor who has supported many startups to success.
• Complete Overview: Learn the essential steps to start a business with practical advice and proven strategies. Learn the essential steps to start a business with practical advice and proven strategies.
• Valuable Resources: Receive tools like the Colorado Business Resource Book to help you through your startup journey.

Take the first step toward making your business vision a reality!

Join our workshop to kickstart your business success.

Click below to register!

Are you ready to enhance your research skills and unlock the insights that matter most for your business?

Join us for an exclusive webinar with Jay Ballenberger, an SBDC Market Research Specialist Advisor, and learn how to identify and evaluate the most valuable industry data. This session will guide you through foundational research steps, helping you locate trustworthy reports, understand key metrics, and build a strong foundation for deeper analysis.

What You’ll Learn:

• Embrace Iterative Research: Discover the dynamic nature of research and how to refine your approach.
• Locate Reputable Reports: Learn where to find and how to assess reliable industry data.
• Identify Key Metrics: Understand the most important categories and metrics within industry reports.

Why Attend?

• Expert Insights: Learn from research expert Jay Ballenberger, who brings extensive experience in market research and data analysis.
• Foundational Skills: Build the knowledge to make data-driven decisions for your business.
• Exclusive Session: This webinar will not be recorded, so be sure to attend live!

Click below to Register now.