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START DATE

July 23, 2020

WHEN

Thursday Evenings
6-8 pm

LOCATION

Virtual

LENGTH

5 Weeks

COST

$195
scholarships available

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REGISTRATION FOR THIS COURSE IS FULL!

Sign up for our wait list to be notified when this course if offered again.

Who is it for?

This program is for any entrepreneur in the creative “maker” space, which includes designers, artists, musicians, photographers, fine artists, food and culinary arts, writers, and others.

What is the goal?

We want to equip you with the tools you’ll need to start and build a successful creative business. Unique challenges and opportunities warrant different strategies and conversations. In this series, we will dive into the issues that most frequently trip up creative entrepreneurs, such as:

  • How do I price my product or service?
  • How do I market my business without being too “sales-y”?
  • How do I handle “no” and not take it personally?

You’ll gain the resilience, stamina, and mindset that you will need to build your creative business.

What Skills Will I Learn?

Mindset

Cultivate a growth mindset that encourages innovation, agility, resourcefulness, and managing expectations. Any small business has its shares of ups and downs – one’s mindset is a key defining factor behind successful, long-term business success.

Strategy

Define your goals, vision, and values. Getting clear on these aspects of your business that make you authentically you is essential to those running creative businesses. In business parlance, it’s called the “unique value proposition” . . . in this class, we call it being real.

Money

Your relationship with finances can make or break your business. Many creatives shy away from the topic, finding it difficult to marry the concept of currency with craft. We’ll challenge these assumptions and teach you how to price your product/service in a way that’s rational, not emotional. You’ll also learn the basics of budgeting and how to track your revenues and expenses in a way that works for you.

Marketing

If people don’t know about your business, how can you be successful? We’ll cover some basic marketing principles and decide what would be the ONE marketing step you can today to start on a path to building awareness and growing your customer base.

Pitch Your Idea/Product/Service

You’ll get the opportunity to share with the class your takeaway from the class – it could be a homepage for a new website, a Facebook business page, a video testimonial, or a new budget that reflects where you want to be in a year. You will get to hear from a supportive network of your peers and SBDC Consultants offering meaningful feedback and ideas to build your business.

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CLASS FORMAT

We will meet virtually for five classes, from 6-8 pm every Thursday starting July 23. Class size is limited to 12. 

COST

$195 for the entire five-week course. Thanks to our generous sponsorship from the City and County of Broomfield, the cost to Broomfield-Eligible businesses and entrepreneurs is only $50. Inquire for details.

SCHEDULE

Classes will be held every Thursday starting on July 23 from 6:00 PM – 8:00 PM.  While sessions will be recorded, we ask that you commit to attending each session.

  • July 23
  • July 30
  • August 6
  • August 13
  • August 20

TO APPLY

Space is limited in this program, so reserve your space now by either registering for the course or apply for a scholarship.  Details for scholarship are here. Please sign up for the wait list above.

Angela Atkinson

Meet Your Instructor

Angela Atkinson

Angela has a background in consulting to small businesses, nonprofits, and governmental entities. She has held leadership positions with nonprofit organizations and owned a consulting business providing mentorship in marketing, research, strategic planning and leadership development in Southwest Colorado for more than 15 years.

Angela has owned a photography/videography business, and knows firsthand the challenges of offering one’s “passion” project to the world as a business.  A hard lesson learned was the folly of trying to go it alone, and the recognition that it truly takes a community to support the journey.  

Angela holds a BA in English from Montana State University and an MBA from University of California – Berkeley. She’s also studied abroad and volunteered with international organizations assisting refugees.

 

APPLY FOR THE PROGRAM

 To apply, we are asking for a 1-2 minute video where you tell us a bit about your business (either new or existing business) and what you hope to gain from this program. 

Any video file format is acceptable, but your video must be limited to 2 minutes maximum length. Please just let your creativity shine through . . . .we are looking for authenticity, sincerity, and a commitment to growth – not perfection!

Scholarships are available