Email Marketing 101: How To Build a Successful Email Program

Email marketing gives businesses the opportunity to talk to customers throughout their purchase journey. With the right messaging strategy, email can be used to educate, sell, and build brand loyalty. Join Megan Bortner, co-founder of Labyrinth Digital to learn how to build an effective email marketing program. She will cover the types of email campaigns, email template best practices, measuring email success, and she will provide recommendations on email platforms.

Important topics you will learn:

1. Why email marketing?
2. Types of email campaigns
3. Email template best practices
4. Email metrics
5. How to get people on your list (email laws and regulations)
6. Email platforms for small business