fbpx

Rheinlander Bakery Success Story

Ed Dimner started glazing doughnuts in his parent’s bakery at the age of nine. The Dimner family started Rheinlander’s German Bakery in 1963 and Ed and his twin brother helped in the shop throughout their childhood growing alongside the bakery. Ed’s parents retired in the mid-1980s while Ed was still in College. After graduation Ed considered his options and realized that he really wanted to go back in the baking business by re-opening in the same location and building he grew up with. Ed brought his parents out of retirement to assist him in re-opening and bought the bakery building and living quarters from them to make a complete investment in his future.

Owning the entire building, the business had living quarters above the bakery, which is where Ed and his wife Maro, still live today. Ed met his wife Maro at CU and they were married a little more than a year later. Maro was from Cypress and the original plan was for Ed to follow her as she developed her career, but then a change of heart happened as she decided the bakery business was more exciting so they jumped head first into Rheinlander Bakery.

The business began at somewhat of a slow pace during the first years of operation. Ed has always structured the business so that his employees were well compensated, which proved to be an asset and sound building format for future growth. Ed jokingly commented that the employees made more than they did in the early years, but the investment has proved to be beneficial in the overall growth of the business. Over the past years Rheinlander has experienced various levels of help from several organizations as well as the City of Arvada. Ed’s background in chemistry has played a significant role in the continued growth of the business. Documented formulizations for all the bakery products complimented by a unique product offering and the dedication and cross-training of employees, has afforded the bakery to not only develop a strong brand image, but also, a very strong and loyal customer base.

As with any successful business, planning for retirement eventually enters the picture. Being a family owned business and with no children, Ed and Maro decided to eventually sell the business to one of their key employees who has been with them for many years. Never having planned for this type of transition, they contacted the SBDC for advice and guidance. Working with an SBDC Consultant who was experienced in ownership transitioning, they developed an Operational Strategic Plan and a solid Exit Strategy that created a win-win opportunity for everyone. Working with the SBDC Consultant, Ed and Maro combined their years of industry experience along with a strong business financial background to develop a road map for the business, themselves and the new owner. The SBDC brought in the Manufacturers Edge Program, which enable the business to improve and enhance existing programs as well as initiate new ones. The SBDC process included an anonymous employee survey and a three (3) day offsite Strategic Planning Session used to proactively identify concerns and opportunities and implement Action Plans for future growth. Ed and Maro plan to remain semi-active in the business until full retirement to assist the new owner with the transition as well as continuing to use the resources provided by the SBDC.

Denver Escape Room

For many businesses, being first to market is essential to their success. When owner Brian Lacertosa of the Denver Escape Room began planning his venture, there was nothing like it in the state of Colorado, but by the time he launched he was third to market in Denver. That didn’t stop his momentum though; just a year after opening his first location he has already opened a second location in Phoenix, Arizona, and by the

Read More »
Fiesta Time Inc.

Fiesta Time Inc. is a family business that started seven years ago in Brighton, Colorado. The Jurado family opened it services with only ten tables and seventy chairs, and since then has grown to be a driving force in the party rental industry. Fiesta Time is now much more than just tables and chairs, offering a whole repertoire of frame tents, pole tents, linens, dance floors, and sound systems. Having a strong foundation is essential

Read More »
Meno

Meno is positioned as a meeting place of meaningful sustainability and appealing design. Jerri describes her motivation saying, “My goal is to not only do things differently but to actually show the industry a fresh business model and approach that can be profitable, all while being transparent for the customers.”

Read More »
Dale’s Meats

Paul Beier has family business roots in the meat industry dating back to 1950 and has continued the tradition by carrying on his father’s business, Dale’s Meats, in Brighton, Colorado. Weathering the impacts of a pandemic has not been an easy feat for small businesses, especially ones with such longstanding history attached. However, through the support of the CARES Act funding, Paul as been able to shepherd Dale’s Meats through the economic slowdown and has

Read More »
Zoe’s Coffee

In May of 2008, Vaughn and Judy Pepper started a small coffee kiosk business. For many years, they dreamed of turning this kiosk into a full coffee shop. In 2012, they were able to turn this dream into a reality and they expanded into a full coffee shop—Zoe’s Coffee. They explained that location played an extremely important role in the new venture. “Judy and I established the shop based on demographics of the area.” The

Read More »
Boulder Furniture Arts

Boulder Furniture Arts is a Boulder based company that has been in existence since 1985. Lee and Hannah purchased the company in 2005.The true craftsmanship of their furniture products is the main driver of the company.

Read More »
Skip to content