fbpx

4th Kind Entertainment

In the age of YouTube and smartphones, how does a small video production company distinguish themselves from anyone who can hold a camera? In the words of 4th Kind Entertainment’s owners and founders, Curt Donohue and Jason Graisa: empathy mapping and humor. “We spend a lot of time with our clients to find out who their clients are,” says Curt.

4th Kind Entertainment, a Denver area video production company, specializes on customer discovery and injecting commercials, informational videos and creative shorts with targeted humor. They got their start thanks to Craigslist in early 2014; Curt was creating websites and screen-captures for training and wanted to up his game by adding live-action video when he stumbled upon a posting by Jason looking for people to collaborate with on video and film projects. The two connected, and discovered their partnership was a complementary match. Jason had the technical, screenwriting and creative skills that Curt could harness with his extensive business and project management knowledge. After meeting Curt, Jason said, “I knew he had a different mindset that I needed to have.”

Curt was already involved with the North Metro Denver Small Business Development Center (SBDC), having taken several classes including the Leading Edge program, and becoming involved as a consultant before starting 4th Kind Entertainment. “Developing a business plan can be frustrating,” said Curt, “All these trainings put me on the path of, ‘What do I need to do next?’”

They got involved with the SBDC from the client side, and took advantage of the invaluable network of mentors and opportunities to network with other business as potential clients and collaborators. “Networking is new to me, but the SBDC events put me in an environment that was comfortable,” said Jason. They harnessed these events to build their initial client base to begin generating the revenue required to fund creative projects.

In the near future, 4thKind Entertainment is planning to attack the video contest market, and has already seen success after winning a recent TripAdvisor.com contest with their Fargo commercial. After their revenue streams stabilize and they build more experience, the company hopes to take on more creative endeavors, such as short or feature films to explore the creative side of their business. Jason sees the company making waves in the commercial industry, hoping to initiate a revolution of storytelling through engaging people in a different way as media evolves. 4th Kind Entertainment’s vision for the future focuses on creativity. “The better we get at the creative stuff, the more we can apply to the commercial stuff.”

“We’ve done pretty amazing things in a very short period of time,” said Jason. They’re proud to be SBDC clients, encouraging others to take advantage of the opportunities and the ‘astounding level and quality of resources’ available for entrepreneurs.

Fiesta Time Inc.

Fiesta Time Inc. is a family business that started seven years ago in Brighton, Colorado. The Jurado family opened it services with only ten tables and seventy chairs, and since then has grown to be a driving force in the party rental industry. Fiesta Time is now much more than just tables and chairs, offering a whole repertoire of frame tents, pole tents, linens, dance floors, and sound systems. Having a strong foundation is essential

Read More »
Ruby Jean Patisserie

Jen Essex, owner and baker at Ruby Jean Patisserie came to the Small Business Development Center with a passion for baking and a dream of opening up her own bakery shop. Having completed her French technique training in Chicago Jen was driven to make her dream a reality. Jen decided the best strategy was to enroll in our 11 week Leading Edge Business Planning course which prepares students for starting their own business and writing

Read More »
Black Hound Design Company

Black Hound…a name one would at first think was associated to a dog training business or a hunting operation; however, the reality is that it belongs to a custom furniture design and manufacturing business…Black Hound Custom Furniture and Design. In 2013, the owners, James and Kate Hixson, had an idea…a vision that would expand and enhance James’s college education in sculpturing. What started as a wood sculpture for a friend, evolved into a prosperous and

Read More »
Mon Cheri Bakery & Bistro

Baking for Cheri Spickard owner of Mon Cheri started as a young child in her grandmother’s kitchen. Cheri loved spending time in Grandma’s kitchen making biscuits and cookies using Grandma’s method of a pinch of this and a bit of that. She did not learn about recipes until age 13 when working with her mother in her mother’s catering business. No one on her mother’s team liked to make deserts so Cheri took out the

Read More »
Watchdog Cleaning Solutions USA

Back in 1979, The Village People recorded the song, “IN THE NAVY”, and that is where the founder and owner of Watchdog Cleaning Solutions USA, Tasia Brick, spent four years of her life on active duty. Tasia served across the globe in various ports and duty assignments. During her enlistment she was able to earn a Bachelor’s Degree in Liberal Studies from Columbia College. Upon leaving active duty she was afforded the opportunity to transfer

Read More »
Key Results

Key Results is a small company with a long reach. For almost twenty years, Owner, Marge Fajardo, has worked with individual leaders globally and a variety of business groups from small local companies to large governmental agencies in Washington D.C. The ultimate goal of Key Results is to improve the interpersonal health of an organization and build on their people-power to produce better results. Prior to starting Key Results, Fajardo worked in business, government, and

Read More »

Download The Colorado Business Resource Book

FREE

This 72 page eBook is chock full of information to take a business from the IDEA stage all the way to MATURITY