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atkinson

The Easiest Way To Create Content

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

How to Edit a Promotional Video for Your Small Business

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

Covid and the Five C’s of Leadership

This is a multi-day exercise. It’s worth it! I recommend a minimum of a two-day session, with a few hours on each day. If your business is time strapped, maybe you’ll have to do it before or after business hours, but I cannot stress enough how important it is to set aside some time over two days. You’ll need to take some time to reflect on the first day’s decisions before you finalize them.

You ARE an Entrepreneur

In October 2001, the Public Entity Risk Institute published a thorough study of how natural disasters affect small businesses. The study was conducted by University of Wisconsin-Green Bay researchers Daniel J. Alesch, James N. Holly, Elliott Mittler, and Robert Nagy and titled, quite straightforwardly, Organizations at Risk: What Happens When Small Businesses and Not-for-Profits Encounter Natural Disasters.

New Year Strategic Plan Review

This is a multi-day exercise. It’s worth it! I recommend a minimum of a two-day session, with a few hours on each day. If your business is time strapped, maybe you’ll have to do it before or after business hours, but I cannot stress enough how important it is to set aside some time over two days. You’ll need to take some time to reflect on the first day’s decisions before you finalize them.

Transitioning Into 2021

I believe that a big part of 2021 is going to be focused on transitions. Specifically, how we – as employees, employers and concerned individuals – transition from where we are right now to the new normal – however it may look. And how do we help the companies we work for, and consult to, do that?

business resilience

Comparing COVID-19 to a Natural Disaster

In October 2001, the Public Entity Risk Institute published a thorough study of how natural disasters affect small businesses. The study was conducted by University of Wisconsin-Green Bay researchers Daniel J. Alesch, James N. Holly, Elliott Mittler, and Robert Nagy and titled, quite straightforwardly, Organizations at Risk: What Happens When Small Businesses and Not-for-Profits Encounter Natural Disasters.

starting a business plan

7 Questions About Getting Started with a Business Plan

This post is for anyone who’s in the early stages of starting their business. If you’re already in business, then perhaps your business plan is just a fond memory, although it is probably a great idea to review and update your plan from time to time.

business consulting

The Value of a Business Consultant

A business professor once asked his class if they knew the definition of a business consultant. After several earnest guesses, he finished the joke, “A business consultant is a person who rides down from the top of the hill after the battle is over and shoots all the wounded.”