atkinson, Author at North Metro Denver SBDC

The Easiest Way To Create Content

Blog, Marketing, Marketing, Media & Creative Industries / June 30, 2021

There are many different options when it comes to choosing video editing software, but I prefer Adobe Premiere Pro because it is easy to learn yet it has a lot more capability than many more basic packages out there. I also prefer to have footage that is shot on a quality camera, although today you can get satisfactory results with almost any modern smartphone. Follow these tips and instructions and you will have your videos looking very professional in no time.

How to Edit a Promotional Video for Your Small Business

Blog, Information Technology, Information Technology, Marketing, Marketing, Media & Creative Industries / May 28, 2021

Covid and the Five C’s of Leadership

Blog, Business Resilience, Strategy / April 26, 2021

This is a multi-day exercise. It’s worth it! I recommend a minimum of a two-day session, with a few hours on each day. If your business is time strapped, maybe you’ll have to do it before or after business hours, but I cannot stress enough how important it is to set aside some time over two days. You’ll need to take some time to reflect on the first day’s decisions before you finalize them.

You ARE an Entrepreneur

Blog, Business Resilience, Early Stage, Idea / March 5, 2021

In October 2001, the Public Entity Risk Institute published a thorough study of how natural disasters affect small businesses. The study was conducted by University of Wisconsin-Green Bay researchers Daniel J. Alesch, James N. Holly, Elliott Mittler, and Robert Nagy and titled, quite straightforwardly, Organizations at Risk: What Happens When Small Businesses and Not-for-Profits Encounter Natural Disasters.

New Year Strategic Plan Review

Blog, Business Resilience, Strategy / January 25, 2021

Transitioning Into 2021

Blog, Business Resilience, Strategy / December 3, 2020

I believe that a big part of 2021 is going to be focused on transitions. Specifically, how we – as employees, employers and concerned individuals – transition from where we are right now to the new normal – however it may look. And how do we help the companies we work for, and consult to, do that?

Comparing COVID-19 to a Natural Disaster

Blog, Business Resilience / September 29, 2020

Process of Creativity in Entrepreneurship

Blog, Entrepreneurship, Marketing / September 17, 2020

Where do good ideas originate? Do they randomly strike entrepreneurs with the gravity of Newton’s apple or can they be generated as reliably as the fall harvest?

7 Questions About Getting Started with a Business Plan

Blog, Strategy / September 16, 2020

This post is for anyone who’s in the early stages of starting their business. If you’re already in business, then perhaps your business plan is just a fond memory, although it is probably a great idea to review and update your plan from time to time.

The Value of a Business Consultant

Blog, Strategy / September 10, 2020

A business professor once asked his class if they knew the definition of a business consultant. After several earnest guesses, he finished the joke, “A business consultant is a person who rides down from the top of the hill after the battle is over and shoots all the wounded.”